A lot of what goes on in the industry now, it’s a little different than ten years ago, is they shop your art. So I’ve done the art, they’re now going to consider it. Send us the files, we’ll knock something up and see what happens.” ![]() ![]() One or two of them might be like “Oh yeah, we like it. “In our perfect world… I was just working on this collection this morning of art, and I’ll finish it probably tomorrow and I’ll start sending it out to a couple of clients that I work with all the time. Tara Reed gives us a rundown on the basic steps involved in an art licensing transaction: Are you willing to collaborate with a third party on every piece of art you license? There is tremendous potential in the world of art licensing, but it requires a different way of approaching business than more traditional avenues of selling art such as selling originals and prints through galleries or directly to collectors. An artist who chooses to license their art may not sell any originals at all, but simply license the images for use on commercial products. Tara Reed is a licensing expert with years of experience, so we use transcribed portions from our interview with her throughout this article, lightly edited for readability.Īrt licensing is a way of making money wherein, as licensing expert Tara Reed puts it, you “rent” your artwork to companies to put on their products. ![]() Several years ago, Cory interviewed an artist who licenses her art with a wide variety of companies and who founded. While it’s not for everyone, it is a facet of the industry well worth exploring for artists who are well experienced with managing their budget and are interested in collaborating with corporations. A seldom-discussed aspect of the art industry, and somewhat mysterious to many artists, is art licensing. In fact, many of our artists make a living from their work without ever setting foot in a gallery. At The Abundant Artist, we are passionate about teaching artists that it is entirely possible to make money from your art, even outside of the traditional gallery system.
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